About Us

Welcome to Girlie, where innovation meets empowerment. Our brand is dedicated to transforming the way women experience their journey through all stages of life—from the first period to postpartum and menopause. Girlie is more than just period underwear; it’s a movement to break the stigma surrounding periods and inspire confidence and self-care.

At Girlie, every product is thoughtfully designed to provide physical protection while fostering emotional well-being. Our mission is to create a world where periods are embraced, not hidden, and where every woman feels supported, celebrated, and understood.

Join us in redefining the conversation around periods.

MEET THE PERSON BEHIND THE BRAND

Hi girlies,

Welcome to the group chat! I’m so excited to share my journey with you☺️

During my time living in Toronto, I discovered period underwear two years ago and it completely transformed my life!

My upbringing in Egypt and Kuwait, exposed me to the deep-rooted taboos around periods, and that experience drives me every day. Coupled with my desire to offer something better for women in the Middle East by women in the Middle East. I returned home determined to fill a gap in quality, education and branding.

Building Girlie has taught me that starting a business is challenging yet deeply rewarding when it empowers women and cares for our environment. I wake up motivated by the desire to create a smoother path to womanhood for future generations.

When I’m not working, you’ll find me watching Netflix, doing a spin class, walking my dog, or enjoying a good meal with family and friends.

Thank you for being part of this journey!